Every book project is a start up company - whether you're writing to publish independently or you're working with a NY publisher or a small publisher. You write a book=you're starting a company. Just how it works. Mark Cuban's 12 Rules for Startups
Wally: We need a "growth hacker" for our web apps. I think I'd be perfect for that job. Boss: I've heard of growth hackers, but I have no idea what they do all day. You could do nothing and I wouldn't know the difference. Wally: And I could work from home.