The world of sales can often be a daunting and challenging one. Juggling objections, rejection and those all important sales targets can sometimes lead sleepless nights among sales teams. We've all been there, whether it is starting a new career in a sales force or entering your tenth year as a high flying sales executive.
American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM, UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.