The call to action and the hook for this PSA is "To many people eat on the streets." What is really interesting about this PSA is that the storm drain is acting as a dishwasher for the plates. The target audience of this PSA could range from adolescent children to the elderly. I feel that the whole point of this PSA is to bring awareness to Poverty.
Unveiling Urban Artistry Imagine animating a city intersection that brought pedestrians, cyclists, buses, and automobiles to life. Perhaps that is a bit of an exaggeration, yet Color Jam comes close. Decked out in vibrant blues, greens, and reddish oranges and paired with an artistic geometry of shapes, Color Jam reinvigorates an otherwise lousy intersection in Chicago.