My chosen 'Hot Brand' is Calvin Klein. I love their recent campaigns featuring models explaining what they can 'do' in their Calvins. This paints the picture that you can achieve anything you want if you're wearing Calvin Klein, making them a desirable product.
If you're not using Pinterest for your business yet, why not? Are you thinking, ah, not another social media platform? Or that you don't sell products or create recipes so it's not relevant for your business? Here's the deal - more people use Pinteres
Zara do promote their corporate responsibility, this includes saving energy, producing less waste and recycling. All retailers should want to improve their sustainability and should already have schemes in place. However they should not only control their sustainability in store but also minimise their footprint when it comes to distribution of their goods.