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from Creative Bloq

5 outdoor posters guaranteed to grab attention

IBM Smarter Planet | The col­lab­o­ra­tion between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used bill­boards, adver­tise­ments, posters and more both nation­ally and internationally.

Ogilvy & Mather for IBM. Credits: Creative director / art director: Chris Van Ossterhout; creative director / writer: Rob Jamieson; art producer: Leslie D’Acri / Elisabeth Lucas. Image: Helmo.

from Wabbaly

Negative space in advertising

Illusion: IBM’s “Smarter Planet” print campaign was designed by Ogilvy. Credits: Advertising Agency: Ogilvy, Paris, France Creative Director: Susan Westre Associate Creative Director / Art Director: Ginevra Capece Associate Creative Director / Copywriter: Fergus O’Hare Client Account Director: Suzanne Assaf Agency Account Directors: Kim Ball, Ben Messiaen Graphic Designer / Illustrator: Noma Bar Illustrator: Tanya Holbrook [...].

from Fubiz Media

IBM Illustrations

I love IBM's logo,designed by Paul Rand, and their current illustrations and branding. Tech Design done right.