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Celebrating 10 years of Danica Patrick.  Attendees take a walk down memory lane with Danica's Tissot ads through the years on display.  Indianapolis, 7/25/15.  HHP/Harold Hinson

Celebrating 10 years of Danica Patrick. Attendees take a walk down memory lane with Danica's Tissot ads through the years on display. Indianapolis, 7/25/15. HHP/Harold Hinson

July 25, 2015: Tissot brand manager, Justin Thompson prepares to reveal Danica Patrick's commemorative Tissot signature timepiece celebrating her 10th anniversary as Tissot Ambassador.(HHP/Harold Hinson)

July 25, 2015: Tissot brand manager, Justin Thompson prepares to reveal Danica Patrick's commemorative Tissot signature timepiece celebrating her 10th anniversary as Tissot Ambassador.(HHP/Harold Hinson)

“@danicapatrick addresses the crowd to unveil the 10th anniversary Danica Patrick Limited Edition @tissot_official PR100! #tissot #danicapatrick #pr100”

“@danicapatrick addresses the crowd to unveil the 10th anniversary Danica Patrick Limited Edition @tissot_official PR100! #tissot #danicapatrick #pr100”

July 25, 2015:  Danica Patrick Tissot event in Indianapolis IN.  Tissot brand manager, Justin Thompson, presents Danica with her new 10th anniversary Tissot timepiece. (HHP/Harold Hinson)

July 25, 2015: Danica Patrick Tissot event in Indianapolis IN. Tissot brand manager, Justin Thompson, presents Danica with her new 10th anniversary Tissot timepiece. (HHP/Harold Hinson)

July 25, 2015:  Danica Patrick Tissot event in Indianapolis IN. (HHP/Harold Hinson)

July 25, 2015: Danica Patrick Tissot event in Indianapolis IN. (HHP/Harold Hinson)

Danica Patrick celebrates 10 years as Tissot Ambassador, 7/29/15, Indianapolis, IN.

Danica Patrick celebrates 10 years as Tissot Ambassador, 7/29/15, Indianapolis, IN.

Danica Patrick celebrates her 10th year as Tissot Ambassador with a celebration at Reis-Nichols, downtown Indianapolis, 7/25/15.

Danica Patrick celebrates her 10th year as Tissot Ambassador with a celebration at Reis-Nichols, downtown Indianapolis, 7/25/15.

Danica Patrick models the new Tissot PR 100 Chronometer Danica Patrick Limited Edition 2015.   Photo credit to Harold Hinson Photography, 7/29/15.

Danica Patrick Unveils 10th Anniversary Tissot Watch At Indianapolis Jeweler

Danica Patrick models the new Tissot PR 100 Chronometer Danica Patrick Limited Edition 2015. Photo credit to Harold Hinson Photography, 7/29/15.

July 25, 2015:  Danica Patrick Tissot event in Indianapolis IN. DP signs autographs for fans. (HHP/Harold Hinson)

July 25, 2015: Danica Patrick Tissot event in Indianapolis IN. DP signs autographs for fans. (HHP/Harold Hinson)

Danica spends time talking to fans and signing autographs during the celebration of her 10th anniversary as Tissot Ambassador, Indianapolis, 7/25/15. (HHP/Harold Hinson)

Danica spends time talking to fans and signing autographs during the celebration of her 10th anniversary as Tissot Ambassador, Indianapolis, 7/25/15. (HHP/Harold Hinson)

Presenting Danica with the Tissot PR 100 Chronometer Danica Patrick Limited Edition 2015, Reis-Nichols, 7/25/15, Indianapolis

Presenting Danica with the Tissot PR 100 Chronometer Danica Patrick Limited Edition 2015, Reis-Nichols, 7/25/15, Indianapolis

A closer look at the Tissot PR 100 Chronometer Danica Patrick Limited Edition 2015.

A closer look at the Tissot PR 100 Chronometer Danica Patrick Limited Edition 2015.

The Tissot PR Chronometer Danica Patrick Limited Edition 2015.  In honor of Danica's 10th anniversary, 100 special edition time pieces were made with a mother-of-peral dial set with 10 diamonds (symbolizing both Danica's race car number and her 10 years as Tissot Ambassador).  The casebook is engraved with Danica's signature logo.  Danica later revealed to fans that this is her favorite piece in her collection.

The Tissot PR Chronometer Danica Patrick Limited Edition 2015. In honor of Danica's 10th anniversary, 100 special edition time pieces were made with a mother-of-peral dial set with 10 diamonds (symbolizing both Danica's race car number and her 10 years as Tissot Ambassador). The casebook is engraved with Danica's signature logo. Danica later revealed to fans that this is her favorite piece in her collection.

Winners of the Reis Nichols Contest for a Tissot PR100 Chronometer Danica Patrick Limited Edition 2015

Winners of the Reis Nichols Contest for a Tissot PR100 Chronometer Danica Patrick Limited Edition 2015

Danica and Justin Thompson show off their Tissot watches during the event to celebrate Danica's 10th anniversary as Tissot Ambassador, 7/25/15, Indianapolis.

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Danica and Justin Thompson show off their Tissot watches during the event to celebrate Danica's 10th anniversary as Tissot Ambassador, 7/25/15, Indianapolis.