This is a great ad. The free-flowing typography creates a serene, graceful look that dancers are able to create so easily. The picture of the dancer mixed into the typography helps to create an even better connection between the words and the picture. The soft and elegant color scheme works really well to make a mood easily associated with ballet and dance studios. This designer was able to fit all the necessary elements in a simple, beautiful way that really represents the studio.
It's always hard to pinpoint that moment of coming into awareness. Sometimes, it begins in the middle of an event, some motion, an action, some sort of story within which one comes into being. Other times, it's a slow formation, as if emerging from the haze.