There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
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An interesting piece that turns the infinity symbol into a bicycle. Even without the title of the company one would still most likely be able to distinguish the two and find it very creative. Thus making this a successful logo.
The meaning of the word "missing" is portrayed frm the absences of stem of the letter "i". By leaving the titles, it portrays that a part of the letter has been removed, reinforcing the meaning of "missing".