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ESCAPE INTO THE MAGICAL WORLD OF MOVIESAirbnb and the minds at TBWA\CHIAT\DAY came up with a clever social networking angle to engage Airbnb’s audience by way of the Oscars. How? They opened up a conversation by asking fans to ‘ If you&

ESCAPE INTO THE MAGICAL WORLD OF MOVIESAirbnb and the minds at TBWA\CHIAT\DAY came up with a clever social networking angle to engage Airbnb’s audience by way of the Oscars. How? They opened up a conversation by asking fans to ‘#LiveInTheMovies’. If you…