If you’ve ever followed a brand on social media before a live event, you’ve had your feed cluttered with incessant updates and promotions. But then, when the event finally comes around, all you receive are constant reminders to attend the keynote, and nothing more about the actual event. When attend
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Back in 2013 a group of hackers changed Burger King’s Twitter account name to “McDonalds” and it’s background image to “Fish McBites”. In the time it took for the officials to do damage control, the hackers were able to send a series of questionable and offensive tweets to thousands of their followe
Author’s note: I am cold and tired of winter. This post is particularly cranky Social recruiting has been around for quite some time. In fact, I remember developing my first social recruiting strategy about 9 years ago and it involved MySpace (hello, dating myself!). And sadly, not much has changed
At Social Media Explorer, we love great stories about what brands are doing in social media. Last week, I got a call from our good friend Audie at Realtor.com. Audie is one of the most forward thinking marketers in social media and mobile that I’ve met in a really long time, so I always answer [...]
The Relevance Bulls Eye demonstrates that for social media marketing, to have the most impact you need to consider not only a relevant message, but also the relevant audience, relevant time, and relevant location.
Tweets, retweets, mentions, likes, comments, shares, Klout, Kred, PTAT…Seriously?!? When did marketers decide that we need to speak in tongues to justify our efforts? Let’s get started on the right foot here. The first step is to stop trying to spin social media measurement by hypnotizing people wit