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CONSUMING PASSIONS Barbara Kruger Untitled (I shop therefore I am), 1987 photographic screenprint on vinyl 284.5 x 287 cm. Private collection.

The call to action and the hook for this PSA is "To many people eat on the streets." What is really interesting about this PSA is that the storm drain is acting as a dishwasher for the plates. The target audience of this PSA could range from adolescent children to the elderly. I feel that the whole point of this PSA is to bring awareness to Poverty.

#creative http://3.bp.blogspot.com/_-KFbE371LBk/TL-cfeJxM9I/AAAAAAAAAC8/eNAYlSXh9JI/s1600/Tony%252520the%252520Tiger.jpg

Still one of my favorite advertising images ever. When you're an icon, you can be bold and elegantly understated at the same time. Must be nice, huh?

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