This is a very creative way to get a message into one cover. I like the choice to use a serif rather than none (it could make the apple shape redundant?) The centered title with Shadow having the most focus in size works well.
ASDA packaging Redesign on Behance by Beth Fox-Fuller, London, United Kingdom curated by Packaging Diva PD. One of the aims of this project was to make people smile when they see these products, using witty puns that relate to the food : ) Más