▪“When we deal in generalities we rarely have a success, but when we deals in specifics, we rarely have a failure.” ▪“When performance is measured, it improves. When measured and reported, the rate of improvement is accelerated.” ▪Smart goals ‘fit’ you, and are objectives toward which you are both able and willing to work. They are believable, but cause you to stretch. They are attainable, but just out of reach. ▪Smart goals are dreams with deadlines, so include a target date for completion.