http://thrivenowforyourfuture.com/ I love this. Look how they use nature as a canvas with the negative shapes in the subject matter. Very creative. You have to look at the billboards. I would of added a bit more direct response to it, but it is beautiful branding.
I am not sure if this is a good ad or bad ad for Apple. In one sense Apple could be wanting us to know there MAC is bigger and better. On the other hand how good is an actual Big Mac for your diet? Does that mean a Mac is not healthy or good for you either?