The UX industry places an enormous emphasis on usability. User stories, site maps, wireframes, and usability testing get all the limelight—while visual design fades into obscurity. But in my experience, aesthetics plays an important part in almost every user’s experience of a product.
The Principles of Service Design Thinking Service design is all about taking a service and making it meet the user’s and customer’s needs for that service. It can be used to improve an existing service or to create a new service from scratch. In order to adapt to service design, a UX designer will need to understand the basic principles of service design thinking and be able to focus on them when creating services.The principles here are drawn from the design ethos of Design4Services.