When marketing a mobile app, it’s important to prioritize your goals and objectives. It helps you narrow your focus and develop a successful plan of action. Though every app is different, a few key performance indicators tend to be shared.
Dick’s Sporting Goods is the latest bricks-and-mortar retailer to double down on integrating the mobile experience with its stores via an application update that introduces a new Stores section and an in-store mode pilot in select locations.
No mobile project should get the green light until there has been a thorough economic feasibility assessment to evaluate if the potential benefits will exceed the costs of developing, promoting and running it.