The question "what would Eichler do?" clinched the deal that created Simpatico Homes, a modular-home company inspired by the work of the postwar developer Joseph Eichler. The company’s prototype home in Emeryville, in which co-founder Seth Krubiner has lived since late 2011, was created in a San Jose factory for around $270 per square foot. Photo by Jake Stangel.
“It was a major decision to put the kitchen in the center where everything would revolve around it,” says Lazor. “We did this simply by following what patterns we observed—it was just where people gravitated.” The bar stools are by Blu Dot, and the chairs by Charles and Ray Eames. Photo by: Chad Holder