For the upcoming 2014 FIFA World Cup, Budweiser created a microsite as part of it's "Rise as One" campaign. The brand will use Twitter cards to allow fans to vote for their favourite players which will be called "FIFA Man of the Match". Budweiser will also buy promoted tweets to help bring traffic to the microsite. Social content will be published on Instagram and Facebook and there will also be an online web series and a six-part documentary series.
'#SuperBowl 2014: Battle of the Brands' We take a look at the top #adverts around the American football game, including offerings from Budweiser, T-Mobile and Newcastle Brown Ale: http://themediaoctopus.com/digital-marketing/super-bowl-2014-battle-brands Which is your favourite? Comment on the post or tweet us @The Media Octopus!