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From the article by: Boyer, Meghan. "In-Store Marketing Beats Ads." In-Store Marketing Beats Ads. Green Profit, n.d. Web. 10 Feb. 2017. <http://www.ballpublishing.com/GreenProfit/ViewArticle.aspx?articleID=17586&highlight=effective%2Badvertising>. -- in-store marketing is more effective at increasing sales than paper ads for a specific product. This picture shows a good endcap that grabs your attention.