In 1993 Sega came to us as sales of their Megadrive console were dwindling. We decided to play with their strategy to get them back on the winning path. The promotion was centred on a unique paint can containing games, Sonic shaped sweets and random bonus items such as T-shirts, caps, Sega sports watches, & major prize vouchers. These items are now rare, fetching up to $350 on Ebay! The Mega Booster Pack produced mega sales, with many stores selling out within the first few days.