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This advert is all about getting a product that matches your skin and doesn't make it look like you use beauty products so that you seem more natural.

This advert is all about getting a product that matches your skin and doesn't make it look like you use beauty products so that you seem more natural.

Dior Beauty Capture Totale SS13 Photography Steven Meisel  Model Eva Herzigova

Dior Beauty Capture Totale SS13 Photography Steven Meisel Model Eva Herzigova

This photo of Julia Roberts for a Lancome ad shows how light brown eyes can complement lighter-colored hair.

This photo of Julia Roberts for a Lancome ad shows how light brown eyes can complement lighter-colored hair.

The main persuasive technique in this ad is the celebrity testimonial. Beyonce is an icon, and people not only want to be like her, but they trust her. This leads to the rhetoric technique of ethos, because Beyonce and L'Oreal assure us that "once you find the one, you never go back" and that the product works well. Beyonce even goes as far as saying "there's only one true match for me". Also, flattery is used in L'Oreal's tagline "because you're worth it".

The main persuasive technique in this ad is the celebrity testimonial. Beyonce is an icon, and people not only want to be like her, but they trust her. This leads to the rhetoric technique of ethos, because Beyonce and L'Oreal assure us that "once you find the one, you never go back" and that the product works well. Beyonce even goes as far as saying "there's only one true match for me". Also, flattery is used in L'Oreal's tagline "because you're worth it".

Richard Pierce | CA1 CA2 | Revlon - Spring '14 | Follow us on Facebook (www.facebook.com/CA1CA2) and Twitter (www.twitter.com/CA1CA2) for more updates!

Richard Pierce | CA1 CA2 | Revlon - Spring '14 | Follow us on Facebook (www.facebook.com/CA1CA2) and Twitter (www.twitter.com/CA1CA2) for more updates!

Controversial Celebrity Ad Campaigns (PHOTOS, VIDEO) : Julia Roberts Julia's Lancome ad was considered too heavily airbrushed to print by the ASA.

18 Controversial Celebrity Ads

Controversial Celebrity Ad Campaigns (PHOTOS, VIDEO) : Julia Roberts Julia's Lancome ad was considered too heavily airbrushed to print by the ASA.

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