The Adidas Primeknit series is here to collide head-on with Nike’s Flyknit. The Primeknit NMD Omega feels like a sock but looks like a rather dapper shoe. Unlike the Flyknit series that were made for mostly athletes, the NMD Omega is more of a fashion statement.
The Lazy Man is a brand focuses sight for men. I have decided to use common/desirable brands such as Adidas to attract a young target market. Using established brands will help build interest into the Lazy Man, this interest will then further the use on my website. Brands such as Adidas will also mention our e-tailer on there website or campaigns to build our brand recognition