These trucks are a great example of how to push traditional advertising and make it something fresh and eye-catching. I think this might be concept work rather than actual ads, but the idea could be a great way to utilize semis, buses, and more.
The potential for this Ad is limited to accidents and mistakes really as the line I would be working with is 'Should've gone to Specsavers', implying bad eyesight. There could be a lot of ideas within this kind of constraint though as there are a lot of different ways to have accidents, I could involve this line with cultural vents to create a satirical advert. Because Specsavers are a well knnown brand the Ad would be instantly recognizable. - Caitlan Francis