This branding/identity was for a group of construction and architecture+planning companies based in Berlin, Germany. I think the logo is simple, bold and memorable. I'm also tickled they transferred their brand onto tools too! I see that the chevron pattern also looks like a building, but I am concerned the logo might not be timeless because this bold chevron pattern seems to be trendy.
The People's Supermarket | A community-based shop that's managed and owned by members and open to all. It's based on Lamb's Conduit St, London WC1 and takes its format from the popular co-operative 'Park Slope' in Brooklyn, NYC.