This branding/identity was for a group of construction and architecture+planning companies based in Berlin, Germany. I think the logo is simple, bold and memorable. I'm also tickled they transferred their brand onto tools too! I see that the chevron pattern also looks like a building, but I am concerned the logo might not be timeless because this bold chevron pattern seems to be trendy.

Amplifon - Identity by Lewis Rowe | #stationary #corporate #design #corporatedesign #logo #identity #branding #marketing <<< repinned by an #advertising agency from #Hamburg / #Germany - www.BlickeDeeler.de | Follow us on www.facebook.com/BlickeDeeler

Logos & Brand by Sur17 , via Behance

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