Are you wondering how to create a good marketing value proposition? The value proposition that you can provide is the most important factor in how people will engage with the information, goods, or services that you’re providing. If you make a successful value proposition, then people will engage. If not, then they’ll hit the Back […]
Display ad spending, which includes banner ads, video, rich media and sponsorships, will rise from 40.2% of total digital ad spending in 2012 to 45.6% of the total in 2016. Search’s share of total digital ad spending will decrease from 47.1% in 2012 to 44.2% in 2016. Combined, spending on paid search and display advertising will account for more than 87% of all US digital ad spending this year.