Chanel - Coco Chanel was born Gabrielle Bonheur Chanel in 1883 and worked as a tailor learning the trade of a seamstress. In 1910 she had boutiques in Deauville and Biarritz. She was the first designer to create the loose women’s jersey. She was popular with Hollywood stars like Audrey Hepburn and Grace Kelly. She then later died in 1971, but still to this day they design elegant clothing. Their target customer are men and women aged 30-50 with bridge price point.