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Swarovski is asking Facebook fans to make videos of themselves dancing in virtual Swarovski sunglasses via an application on its Timeline for the chance to win eyewear from the brand’s new collection.

Fashion retailer Club Monaco has launched the first application to use the Facebook Timeline API.

BMW is pushing a new Facebook application that offers an automaker-themed infographic about users’ habits and encourages follows on the German automaker’s family of pages as a gift to its more than 10 million fans

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