It has a great tranquil, soft beauty. I love the simple black & white color scheme. I especially love how the only thing black are the tree branches,so with the white fill of the A & the white background, it's creating great negative space.
How to Choose the Best Font Pairing for your Brand
I know that the designer made the numbers in this piece so huge and graphic for a reason, but I don't find it successful personally. I don't know how I would change it, maybe make it smaller, or the type on the bottom larger.