Regina is a Portuguese chocolate brand founded in 1928. Their products are delicious but their identity really needs some love. I have focused on the logo and packaging.The logo is combined with the flavour. As you see every flavour has it’s own unique logo. Combined with the colours you get a new product which stands out. Logo and flavour-text is hand drawn. The rounded corners and swashes is a reference to their history and what it’s all about – chocolate.”
Really like the mixed colour palette, and the use of a single colour on each package. Love the illustrations created for each design, very simple and minimal and the hand drawn element makes it feel friendly and approachable.