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According to January 2015 research by Advertiser Perceptions, US media sellers allocated nearly 40% of their programmatic ad inventory to mobile. This was higher than the other two channels studied by 6 percentage points or more. However, buyers exhibited different behavior. Among this group, display still ruled, grabbing 41% of programmatic budgets, vs. 28% of inventory. Mobile took three in 10 programmatic dollars

Mobile grabs nearly of sellers' programmatic inventory, of buyers' spending

Over $46 billion will go to programmatic advertising in the US this year, according to eMarketer’s latest programmatic forecast—about $10 billion more than last year.

Over $46 billion will go to programmatic advertising in the US this year, according to eMarketer’s latest programmatic forecast—about $10 billion more than last year.

Cyber Monday may have just broken a new record to be the largest US online sales day in history, but don’t count on it being the perennial title holder.

DSPs, Data Providers Top Sources for Lookalike Modeling - eMarketer

Research from the Association of National Advertisers and Forrester Consulting found that while nearly one-quarter of US client-side markete...

Mature Markets Upping Programmatic Buying, but Much Work Remains - eMarketer

Article: Does Programmatic Work for Branding?

Benefits of Running Programmatic Brand Advertising Campaigns According to UK and US Senior Marketers, April 2015 (% of respondents)

Findings from Maxifier show US agencies narrowing the gap in budget allocation for branding vs. direct-response objectives, as compared to their UK counterparts, which invested much more heavily in direct-response campaigns.

US Email Marketing Open Rate Rate Sarhe by Device - Mobile phones and tablets accounted for a combined total of of US email opens in 2012

US Programmatic Digital Display Ad Spending, 2014-2017 (billions, % change and % of total digital display ad spending*)

Programmatic Direct Takes Majority of Programmatic Ad Dollars - eMarketer

eMarketer expects this year to be a tipping point for the US programmatic market, as spending on mobile programmatic display ads will surpass that on desktop to grab a 56.2% share of total programmatic digital display ad spending. That share will leap again next year to nearly 70%.

Mobile grabs nearly of sellers' programmatic inventory, of buyers' spending

US Programmatic Digital Display Ad Spending, 2014-2018 (billions, % change and % of total digital display ad spending*)

eMarketer has revised upward its projections for programmatic ad spending in the US, with increases driven primarily by mobile and video. By next year, three-quarters of all programmatic digital display ad spending in the US will go toward mobile.

What Concerns Ad Buyers About Programmatic Advertising? - eMarketer

What Concerns Ad Buyers About Programmatic Advertising? - eMarketer

Types of Visual Content that US Brand Marketers Are Most Likely to Integrate into Marketing Programs, Sep 2015 (% of respondents)

Why Are Publishers, Media Buyers Excited About Programmatic Guaranteed?

how advertisers are using programmatic

85 Percent Of Enterprise Advertisers Now Using Programmatic [IAB Study]

A new IAB report finds widespread adoption of programmatic among enterprise-level marketers: 85 percent of surveyed advertisers said their companies have b

Percent of Digital Ad Budget Allocated to Programmatic According to US Marketers, 2013-2015 (% of respondents)

US Advertisers Are Investing Heavily in Programmatic, but Obstacles Remain - eMarketer

Top 5 des bonnes raisons de passer au Programmatique par les annonceurs et les éditeurs emarketer

Top 5 Reasons for Investing in Programmatic According to Advertisers, Agencies and Publishers in Europe, June 2015 (% of respondents)

Percent of Programmatic Ad Spending Focused on Branding Campaigns* Among UK and US Senior Marketers, April 2015 (% of respondents)

More than six in 10 UK and US marketers use programmatic branding campaigns

Where does your programmatic spend go?

Where does your programmatic spend go?

Unsure about how your programmatic spending is being converted into media inventory? Columnist Grace Kaye breaks down the costs of a typical programmatic campaign so that you don't have to be left in the dark.

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