eMarketer has revised upward its projections for programmatic ad spending in the US, with increases driven primarily by mobile and video. By next year, three-quarters of all programmatic digital display ad spending in the US will go toward mobile.
What Concerns Ad Buyers About Programmatic Advertising? - eMarketer
Top 5 Reasons for Investing in Programmatic According to Advertisers, Agencies and Publishers in Europe, June 2015 (% of respondents)
More than six in 10 UK and US marketers use programmatic branding campaigns
Where does your programmatic spend go?
Unsure about how your programmatic spending is being converted into media inventory? Columnist Grace Kaye breaks down the costs of a typical programmatic campaign so that you don't have to be left in the dark.