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According to January 2015 research by Advertiser Perceptions, US media sellers allocated nearly 40% of their programmatic ad inventory to mobile. This was higher than the other two channels studied by 6 percentage points or more. However, buyers exhibited different behavior. Among this group, display still ruled, grabbing 41% of programmatic budgets, vs. 28% of inventory. Mobile took three in 10 programmatic dollars

Mobile grabs nearly of sellers' programmatic inventory, of buyers' spending

RTB’s maturity as a purchase channel is evidenced in the closely aligned estimates from multiple research firms. MAGNA GLOBAL, for example, forecasts $3.9 billion in US RTB digital display ad spending for 2013—the highest of all firms. Forecasts from JMP Securities and International Data Corporation (IDC) are in line with eMarketer’s projections, at $3.4 billion and $3.1 billion, respectively.

Advertisers Continue Rapid Adoption of Programmatic Buying - eMarketer

Actions that Programmatic Decision-Makers in North America Will Take to Ensure the Quality of Programmatic Ads, April 2017 (% of respondents)

Actions that Programmatic Decision-Makers in North America Will Take to Ensure the Quality of Programmatic Ads, April 2017 (% of respondents)

eMarketer expects this year to be a tipping point for the US programmatic market, as spending on mobile programmatic display ads will surpass that on desktop to grab a 56.2% share of total programmatic digital display ad spending. That share will leap again next year to nearly 70%.

Mobile grabs nearly of sellers' programmatic inventory, of buyers' spending

Significance of Marketplace Quality in Mobile Display Advertising According to Digital Marketing Professionals Worldwide, by Company Type, April 2015 (% of respondents)

Significance of Programmatic Marketplace Quality in Desktop Display Advertising According to Digital Marketing Professionals Worldwide, by Company Type, April 2015 (% of respondents)

85 Percent Of Enterprise Advertisers Now Using Programmatic [IAB Study]

85 Percent Of Enterprise Advertisers Now Using Programmatic [IAB Study]

A new IAB report finds widespread adoption of programmatic among enterprise-level marketers: 85 percent of surveyed advertisers said their companies have b

Cashflow: The lifeblood of your business | Business Propel | Economic downturns are cyclical, and peaks and troughs are a natural part of any business’ life cycle. https://businesspropel.com.au

Cashflow: The lifeblood of your business | Business Propel | Economic downturns are cyclical, and peaks and troughs are a natural part of any business’ life cycle. https://businesspropel.com.au

Biggest Problems Facing Their Programmatic Business According to US Publishers, Sep 2015 (% of respondents)

Is Mobile Programmatic at Risk of Fraud?

how advertisers are using programmatic

85 Percent Of Enterprise Advertisers Now Using Programmatic [IAB Study]

how advertisers are using programmatic

google facebook display q4 2015 - ignitionone

Does Google stand a chance against Facebook in mobile display?

google facebook display q4 2015 - ignitionone

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