There are two advanced options for this bid type: Max CPA and Target CPA. The Target CPA is the average CPA you are willing to pay, and Max is the maximum per conversion. The Maximum CPA is scheduled to be discontinued in
Google Brings Search Funnels Attribution Modeling Tool To AdWords
Understanding AdWords advertising policies is an important part of successfully managing your account and delivering ads that are safe and useful to users. To help you understand how policies affect the delivery of your ads, we recently introduced a status insights icon on the Ads tab. We’re now following up with another feature to help you identify policy issues more quickly: a new Policy Details column.
Log into the AdWords interface and click on the “Ad Extensions” tab. Select “Sitelinks Extensions” from the View drop-down menu. Sort your sitelink extensions by impressions or clicks by clicking on the column header. Click on each sitelink in the top campaign and follow it through to its landing page (there’s no charge for these clicks). Fix any duplicates you find by hovering over the extension area and clicking the pencil icon (see image below).
Keyword Level Impression Share Data Now In Google AdWords