Organic children's clothing. Targeted at kids between the ages of one and ten, the only stipulation of her brief was to include animals. Her first thoughts were to use the big five, South Africa's famous wildlife attraction but we moved away from that to include animals more familiar to the imaginations of most children. From our memories as kids, gardens were littered with the foxes, rabbits, monkeys and other creatures so we introduced these animals into the identity instead.
Carola Seybold manages the entire Sales and Marketing activities for Pantone in Europe, the Middle East and Africa. Share her insights at CMG's 2014 European meeting of why some famous and global consumer brands have either chosen a specific logo color or recently changed it.