Smirnoff, a Diageo Global affiliated brand, has launched their recent innovation, the Smirnoff White vodka. The new product is purified and freeze-filtered at -6°C, which gives it an unprecedented smooth taste. Smirnoff White comes in a bottle that is clear at the bottom and smoothly frosted at the top. It pays tribute to the crystalline formations of the purest arctic ice. The top logo is golden against a white matte finish.