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The Unknown Soldier: Ralph McTell - Ralph is a "writer" - of songs, of books and poetry - and all the diverse threads that he, as a writer and performing artist, has woven together, over the years, have created what the British public accept today as a "national treasure".

I am using this pin in order to represent repetition in the marketplace. Repetition is used in marketing in order to put the associations into consumer's minds to help with brand loyalty and things of that nature. This topic is discussed in chapter 3 when discussing behavioral learning theories.

Five Days in November, 1920. As the people of London await the arrival of the Unknown Soldier from France, three women are dealing with loss in their own way: Hettie, who dances for sixpence a waltz at the Hammersmith Palais; Evelyn, who toils at a lowly job in the Pensions Office; and Ada, a housewife who is beset by visions of her dead son. One day a young man arrives, carrying with him a wartime mystery that will bind these women together, and will both mend and tear their hearts.