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The Primal Kitchen packaging designed by Midday

New Packaging for The Primal Kitchen by Midday - BP&O

Logo, packaging, print and website designed by Midday for health food brand inspired by the paleo diet The Primal Kitchen.


Chewy Bars are my favorite granola bars, and while I love their taste, their orginal packaging seems a bit bland and industrial. I wanted to re-brand and package their bars. My goal was to convey a more organic feel to the packaging with warmer colors …

49 Desserts Paleo qui savent quelque chose mais 6

paleo KIND granola energy bars (nut and seed bars, gluten free, grain free) Tried to make with a date/coconut butter/coconut oil replacement for the honey. ended up more like a date and nut bar. Still yummy.

Granola Spelt Bar on Packaging of the World - Creative Package Design Gallery

Granola Spelt Bar

Currently, the bars are sold at NS outlets of Enoki, NS bread stands and several pilot sites of the Total service stations in the Netherlands.