Understanding changes and preferences in how your audience consumes information is the foundation of good advertising. Yet when it comes to training, most agencies still are adhering to a model that is as outdated as a media plan comprised totally of 30-second spots on three networks.
A ceramic Little Miss Puffytail sits next to a lovely flower and seashell arrangement in the bathroom, waiting to be smashed into a million pieces. At least, that's what we assume she must be thinking every time someone enters the room. Whoever uses Quilted Northern forgets their experience because it's a toilet paper that works so well. For Little Miss Puffytail, however, she will never forget what she sees.