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from AdWeek

Training Millennials in the Workplace? Teach Them the Same Way You Reach Them

Understanding changes and preferences in how your audience consumes information is the foundation of good advertising. Yet when it comes to training, most agencies still are adhering to a model that is as outdated as a media plan comprised totally of 30-second spots on three networks.

A ceramic Little Miss Puffytail sits next to a lovely flower and seashell arrangement in the bathroom, waiting to be smashed into a million pieces. At least, that's what we assume she must be thinking every time someone enters the room. Whoever uses Quilted Northern forgets their experience because it's a toilet paper that works so well. For Little Miss Puffytail, however, she will never forget what she sees.

Molly Jamison | Creative — Little Caesars Ohhh