Google AdWords was one initiative that didn’t make the cut. “It’s a pretty expensive channel for small companies,” said Erica Bell, Hukkster’s other co-founder. Testing to determine which keywords drive traffic simply wasn’t worth the expense, she explained — especially when lower cost options like Facebook and Pinterest were proving effective. Hukkster’s strategy has been to emphasize the marketing efforts that work. “We will test new opportunities, but we have to do it in such a small…
A new website is aimed exactly at those people in a bid to assist them in keeping up-to-date on the latest news without going crazy. Simply called Panda, the site — or Google Chrome extension — allows users to keep track of the hottest stories from their favorite sites in one place.
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There will be no end in sight in the coming year to the amount of content each individual will consume. In Woodside’s words, “Today, we live in a world of engagement. People don’t want to be bludgeoned with broadcasts. They want, and expect, something more sophisticated, more considerate. And they are consuming media everywhere – TV, online, mobile – sometimes simultaneously.” http://www.dreamworth.in