Instagram Stories vs. Snapchat Stories (infographic)
In addition to a growing number of social media channels, communications professionals must also contend with the near constant changes of features within individual channels. More channels are beginning to add similar features making it…
Contracts For Creative Freelancers: What To Include + Why
Contracts for creative freelancers: what to include on your contract and why, plus a breakdown of the exact information I include and my favorite tools to create, deliver and e-sign my client contracts.
Getting a Pinterest graphic right can mean more clicks, more repins, more pageviews, more readers, and more sales! Are you doing everything you can to make sure your Pinterest graphics "wow" your audience? Click through to find out!
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Thinking that the whole world is your customer is a recipe for disaster when it comes successfully marketing through blogging and social media. Many direct sellers and small businesses start out thinking that everyone is a potential customer, and maybe they are, but having too wide of a focus can make your marketing efforts fall flat. By focusing on a particular sector of the market you can create a strong brand and become the ‘go to’ expert in your field. Niche Marketing, Customer Avatar.
Customer Centricity: Focus on the Right Customers for Strategic Advantage, being customer centric means looking at a customer’s lifetime value and focusing marketing efforts squarely on that real-world, high-value customer segment to drive profit.