An Office in the Sky | Inc.com. In order to look forward into your company's future, it's sometimes helpful to first look backwards. By showcasing a visual history of your company's products, employees and visitors can get a sense of the direction of your brand's vision—and may even stoke new, and innovative ideas.
What's the difference between a 'mission' and a 'vision'? What makes a 'purpose' different from a 'goal'? Award-winning author and strategist Marty Neumeier has developed a simple hierarchy to keep you straight.
The most important part of my branding logo design process is the questionnaire. This helps me understand the client, develop a strategy that suits their needs and design around their vision. I’m sharing my client branding questionnaire that I send my clients, that has been one of the best processes in my freelance business.
Here at Intelex we like to have fun, but we’re also pretty serious about our role in the world, how we treat our employees, and answering the question 'why we do what we do'. That’s why we established a series of corporate values that are core to our entire operation. We wanted to ensure we lived up to our stated values, and that we’re constantly reminded of what those values are.