The Custom Content Justified infographic from TAMBA confirms that custom content is indeed the future of marketing, detailing budget spend, the challenges companies face, the top social channels, and why custom content gives brands the competitive edge.
Nearly of marketing organizations used content marketing in 2012 – more than SEO, events or traditional advertising. These and other 2012 content marketing trends are illustrated in this week's infographic, provided courtesy of Curata.
Content marketing is growing in importance online. Search engine algorithms have evolved to recognise great content and provide it to consumers, who themselves have come to expect nothing less. Content marketing costs less than traditional marketing,
Act Big to Get Big: Content marketing is the most cost effective way to drive traffic to a company website Handboek Online Marketing via
What's the ROI of a Content Operation?
A content operation—the process for producing, distributing, and analyzing content while increasing productivity, delivering measurable results, and reducing organizational friction—goes way beyond strategy.