From start to finish, organise a #PPC campaign can be confusing. With this step by step guide, from daily, weekly and monthly, you can see what you should and shouldn't be doing to keep your ads on track!
53 Steps to Ultimate PPC Success for Small Business #Infographic
As example, if you put up on a keyword, your website will arise high in the search results for that keyword. You just pay for successful searches where you get visitors to your site so using a PPC engine can very cost-effective.