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Ad No. 57 - Bull Bachelor A man is shown loading a bull onto his truck before driving. After a short while, the background music changes to something more groovy that alludes to something cool coming up. We learn that the bull is in search of his love through the narration and soon discover how he identifies his partner... This commercial is designed to symbolise the coolness of the brand through a light-hearted story that induces both chuckles and a feel-good mood in its viewers!

Ad No. 100 - A Distant Memory This is the 100th ad posted for The Ad-venture Project! =D This commercial lets us discover how we can recreate memories using technology. May’s theme: 2014 Roundup (continued) (In May 2015, we continue viewing the top ads of 2014!) This ad by Apple shows a woman finding an old phonograph with a black-and-white photo of another woman holding the phonograph. She plays it and listens to the message and song ("(Our) Love is Here to Stay" originally performed by…

Ad No. 102 - Beautiful Woman (Part 1) We have watched three ads from Dove that aimed to promote confidence among women regarding their self-image. The Thai affiliate of Wacoal, a lingerie company, also produced three ads last year that explored what it means to be beautiful. However, they presented a different perspective that looked beyond mere outward appearance. This is the first of three ads in a series called "My Beautiful Woman" that was based on true stories. For this ad, a man talks…

Ad No. 50 - Best Pals In this Robinsons ad, two boys are seen playing soccer together, throwing stones and spinning at a playground roundabout. One of the boys also encourages the other to talk to a girl the latter supposedly has a crush on though the latter refuses to. Stay tuned till the end to see the plot twist which is the metaphor applied here to reinforce the message stated at the end of the ad. Then replay the ad again to see if you can identify the subtle clues that are present…

Ad No. 63 - Awkward Appearance The ad begins with a white-haired man stopping his car in the middle of a forest and opening the trunk of his car to reveal another man being held captive and something else... (I shall not spoil it by disclosing what it is.) While it may be puzzling at first, it is explained at the end of the ad, to the viewer's amusement upon realisation of the intended message. =)

Ad No. 22 - A Special Reunion A man tells his granddaughter about the times that he spent with his childhood pal before they were separated. With clues from her grandfather's story, the woman used Google search to locate the shop of the childhood pal and arranged a trip where he would come and give her grandfather a surprise visit. Through telling a story of reunion, this heartwarming ad offers an effective rebuttal to the presumption that technology is reducing meaningful human interaction.

Ad No. 84 - The Bookbook Last September, IKEA Singapore produced this ad about a product "that changes the way we live." It was referring to its annual catalogue but the ad presented it with a twist that involved using many terms that we commonly associate with technology. With no cables required and an eternal battery life, the "bookbook" is definitely an outstanding product in its field. The commercial goes on to talk about the product interface, navigation technology and content…

Ad No. 90 - Monty The Penguin Great Britain department store chain John Lewis presented this ad ahead of the Christmas shopping season last year to tell the tale of a penguin and his best buddy. The penguin (referred to as Monty by the brand) is shown as a great companion to the boy by playing with him in various settings, both indoors and outdoors. The boy soon notices that Monty tends to stare intently at couples around him and comes up with an idea afterwards... The heartwarming story…