Pinterest • The world’s catalogue of ideas

Ad No. 52 - Dangerous Mom The background music of this Cancer Society of Finland ad is ominous, signalling what is about to come. A woman inserts sharp needles into a baby mattress and sharpens knives placed over a cot. These imply that she intends to inflict harm on her baby, yet she later smiles while touching her pregnant belly. We are then shown what the mother is doing that actually harms her baby. Through its strong shock value, the ad delivers its message that is often neglected by…

Ad No. 85 - The Breath Holder This commercial begins with a boy holding his breath at class as well as in various other instances, whether it is while waiting for the traffic lights to turn green, taking a class photo or having his meal. The quirky background music makes the audience think that the boy is just having fun holding his breath wherever he is until we watch the final scene and discover the real purpose of the activity. The unexpected twist certainly increases the impact of the…

Ad No. 39 - The Antique Shop This memorable Sovil et Titus ad has the following storyline: A woman visits the shop several times over the course of three years. We learn that the things may not have actually belonged to the woman after all. Finally, the shop owner asks her for her watch as it might be the final thing that she needs to dispose of to let go of her previous relationship... Anita Mui's soundtrack in the background offers a nostalgic touch that takes the viewer down memory…

Ad No. 7 – First Love Do you still remember when you had your first crush? How did it feel at that time? In this commercial, a boy is having his English class when he tries to pass a note to a girl beside him but is unfortunately caught red-handed by his teacher. Watch on for the mushy yet heartfelt dialogue that follows...... =)

Ad No. 57 - Bull Bachelor A man is shown loading a bull onto his truck before driving. After a short while, the background music changes to something more groovy that alludes to something cool coming up. We learn that the bull is in search of his love through the narration and soon discover how he identifies his partner... This commercial is designed to symbolise the coolness of the brand through a light-hearted story that induces both chuckles and a feel-good mood in its viewers!

Ad No. 100 - A Distant Memory This is the 100th ad posted for The Ad-venture Project! =D This commercial lets us discover how we can recreate memories using technology. May’s theme: 2014 Roundup (continued) (In May 2015, we continue viewing the top ads of 2014!) This ad by Apple shows a woman finding an old phonograph with a black-and-white photo of another woman holding the phonograph. She plays it and listens to the message and song ("(Our) Love is Here to Stay" originally performed by…

Ad No. 50 - Best Pals In this Robinsons ad, two boys are seen playing soccer together, throwing stones and spinning at a playground roundabout. One of the boys also encourages the other to talk to a girl the latter supposedly has a crush on though the latter refuses to. Stay tuned till the end to see the plot twist which is the metaphor applied here to reinforce the message stated at the end of the ad. Then replay the ad again to see if you can identify the subtle clues that are present…