I think this might be referring to simpler as in less technology etc., but I think of it as a simpler in general: less stress, priorities that make sense (ie. family), and doing what makes you and other people feel good. hurray for the simple life.
Jesus died for you, knowing you might never love Him back. That is True Love. He will save you if you believe in him and ask him to wash your sins away. How's that for a brilliant solution--for sin! O How I Love Jesus--because He first loved me!