This simple motivational poster uses the negative space inside the "D" and the "O" to incorporate more letters to create a straight forward message. This is a great example of how negative space can be effectively used to bolster a design's message.
Jimmy Turrell & Primitive Heritage I'm really loving the graphic style of Jimmy Turrell's work. An amazing combination of bold statements, colour, composition and style. Turrell is also a part of a collaborative group called Primitive Heritage.