You really can get soft light, with a little help from The Pop-Up Flash Bounce. ---(I like the comparison pics but the product name makes me think of some sort of stripper move -pop-up-flash-bounce-) is it just me?
DIY photography backdrop stand- looks like a giant ladder ball game. If you wanted to do one that is DIY i have my apple lap top and we can set this up somewhere. travis cousin did it for their wedding and it was alot of fun