Amazon.com: The Frugal Book Promoter: How to get nearly free publicity on your own or partnering with your publisher (The HowToDoItFrugally Series of books for writers) eBook: Carolyn Howard-Johnson, Chaz DeSimone: Books
Inspiration here! And marketing/publicity basics. And so many ideas you'll use it for a reference as as many authors have done with the first edition. By Carolyn Howard-Johnson, multi award-winner of fiction, poetry, and the HowToDoItFrugally series of books for writers.
The Frugal Editor: Do-it-yourself editing secrets for authors: From your query letter to final manuscript to the marketing of your new bestseller (How To Do It Frugally series of books for writer) by Johnson Carolyn Howard, http://www.amazon.com/dp/B0011EK6VC/ref=cm_sw_r_pi_dp_OQh6sb0Y2VZPY