Miniskirt, Mary Quant, London, Mid-Sixties: Some say Mary Quant set London swinging way back in 1955 when she opened her clothing shop Bazaar with then-boyfriend Alexander Plunket Greene and Archie McNair. Though André Courrèges and Jean Varon also showed short skirts, it was Quant’s abbreviated designs that popularized the mini in the mid-sixties. Quant, who had the advantage of being her clients’ contemporary, credits her customers with raising hemlines “’shorter, [and] shorter.’”
English model Jean Shrimpton unknowingly causes an international incident at the Victoria Derby, Melbourne, Australia, 1967, photographer unknown. Flown in by the Victorian Racing Club and a local synthetic fibre company promoting their range of Orlon dresses (and netting £2000), Shrimpton wore a minidress, eschewing the traditional conservative hosiery, gloves, and millinery, and made international headlines. Forty years later she remarked, "I much prefer architecture to fashion."