BWC Ultimate Natural Vegan Mascara- You'll have longer more luxurious lashes when you use the Ultimate Natural mascara by Beauty Without Cruelty! Contains organic berry wax and re-mineralizing bamboo silk powder. Separates and defines each lash with long-lasting, smudge-resistance color. Experience the Color, Care & Confidence of Beauty Without Cruelty cosmetics. Classic and contemporary shades. Gentle, fragrance-free formulations. NO ANIMAL TESTING - NO ANIMAL INGREDIENTS!