AIR NEW ZEALAND. The logo is based on the theme of "Koru" (the curly, emerging fronds of Pong Fern, as new and perpetual life) and a "directional arrow" to symbolise modern, direct and efficient....(marketing-speak) ....Bill. (caption: @BillGP)
Northwest Airlines: Before merging with Delta, Northwest’s logo was one of the best in the industry. The N and W within the circle are fairly obvious, but did you know the circle also serves as a compass? And guess which direction the arrow in the upper-left-hand corner (or the beginning of the w) is pointing?