Well-designed logos are the work of the designers. Successful logos imply the companys use of the logo. In other words, there are instances where a logo is not pleasant to the eye but the company uses it well. A mediocre logo in terms of design quality can be used to good effect through a great mix of consistency and variation. The Coca-Cola logo is not, and never was, an outstanding design. However, it has been used with great ingenuity.

Well-designed logos are the work of the designers. Successful logos imply the companys use of the logo. In other words, there are instances where a logo is not pleasant to the eye but the company uses it well. A mediocre logo in terms of design quality can be used to good effect through a great mix of consistency and variation. The Coca-Cola logo is not, and never was, an outstanding design. However, it has been used with great ingenuity.

http://www.lynda.com/  Learn new software, creative, and business skills.  › Get on-demand access to our entire video tutorial library.  › Learn at your own pace, when and where you want.  › New courses added weekly at no additional cost.

http://www.lynda.com/ Learn new software, creative, and business skills. › Get on-demand access to our entire video tutorial library. › Learn at your own pace, when and where you want. › New courses added weekly at no additional cost.

Saul Bass logo design: then and now. (The average lifespan of a Saul Bass logo is 34 years.)

Saul Bass logo design: then and now. (The average lifespan of a Saul Bass logo is 34 years.)

Branding by Elmwood for Pipeology, a Doncaster-based plumber. I would absolutely bire any plumber who gave me such a pretty business card.

Branding by Elmwood for Pipeology, a Doncaster-based plumber. I would absolutely bire any plumber who gave me such a pretty business card.

These company logos have a deeper symbol or meaning than what might appear at first - Company symbolism and philosophy are built into the logos.

These company logos have a deeper symbol or meaning than what might appear at first - Company symbolism and philosophy are built into the logos.

National Rail identity // Gatwick Airport: A new identification and sign system for use at Britain's major rail stations. Each station has its own symbol that reflects either the station architecture, the vicinity, or historical associations.1999.  Image Courtesy of John Lloyd Archive

National Rail identity // Gatwick Airport: A new identification and sign system for use at Britain's major rail stations. Each station has its own symbol that reflects either the station architecture, the vicinity, or historical associations.1999. Image Courtesy of John Lloyd Archive

From Apple to Coca-Cola, these designs are ubiquitous and will survive the test of time.

From Apple to Coca-Cola, these designs are ubiquitous and will survive the test of time.

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